In an ambitious bid to transform the brand into a hotel chain, Nobu plans to open a combined restaurant-hotel on the Las Vegas Strip next year. Actor Robert DeNiro is one of Nobu's owners.
Caesars Palace plans to spend millions of dollars on redesigning one of its towers into a 180-room Nobu tower, the Associated Press reports.
Back in 2008, a developer announced a plan to build a Nobu hotel in lower Manhattan, but it appears this one could open first.
An early inquiry to Twitter followers reveals mixed reviews, but at least one foodie gives the concept a thumbs up.
"I like it... Roomies and Foodies get along," wrote @hotelAGZ.
Nobu Hospitality CEO Trevor Horwell says he hopes it's the first of many Nobu hotels around the world, the AP reports. The company has more than two dozen locations, including an existing Nobu at the Hard Rock Hotel in Las Vegas, and one in the Hard Rock Hotel in San Diego.
Intriguing concept, isn't it?
I asked Twitter followers what they think about the idea of restaurant chains growing into hotel chains.
Twitter follower @SmithFamilyof6 said that it "depends on the quality of the restaurant."
Twitter follower @LinHumphrey expressed some doubt about this specific pairing, saying that "I could see a close partnership with a relevant brand like Mandarin Oriental."
Furthermore, he said, "you would need very high consumer involvement with a restaurant brand to drive high $ lodging choices."
Lin Humphrey's second comment made me think of the highly engaged fans of Starbucks, which - if this sort of a concept truly takes off - could be ideally positioned to launch a hotel.