Reportlinker Adds Innovation in Savory Snacks: Premiumization Through New Healthy, Natural, Ethical, Gourmet and Ethnic Products

NEW YORK, Feb. 18 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Innovation in Savory Snacks: Premiumization through new healthy, natural, ethical, gourmet and ethnic products

http://www.reportlinker.com/p0177865/Innovation-in-Savory-Snacks-Premiumization-through-new-healthy-natural-ethical-gourmet-and-ethnic-products.html

In 2009 the global savory snacks market was worth $74.7bn. The market is set to grow in value by $10.8bn to $85.4bn by 2012. Value growth will be driven by a mix of steady growth in the most established markets in Western Europe, the US and Asia Pacific regions and high growth of the emerging markets, in particular South and Middle American markets and the Chinese, Indian, Russian and Turkish markets.

Three key areas of innovation will drive development in snack formulations; these are premiumization, health and ethics. Innovation will be most significant in areas where the trends overlap, and as a result the 'natural' positioning will significantly increase in importance.

Through analysis and forecasts, this report provides insight into growth opportunities by region and category. Innovation trends are identified through a study of global new product introductions. Legislation, self-regulation and social trends impacting the savory snacks market are highlighted and the importance of emerging trends assessed

Key features of this report

• Overview of legislation and self regulation impacting on and shaping innovation in the savory snacks market.
• Identification of key trends shaping the market as well as an evaluation of trends that are likely to shape the market over the next few years.
• Analysis of savory snacks sales values in Europe, North America, South America, Asia-Pacific, the Middle East & Africa with projections to 2012.

Scope of this report

• Gain an understanding of how legislation and self regulation are influencing NPD and learn how manufacturers are adapting product positionings accordingly.
• Understand each regional market in terms of absolute size.
• Quantify value growth potential in major regional markets and across savory snacks categories.
• Take advantage of a comprehensive review of global NPD with detailed analysis of innovation in savory snack products between 2005 and 2009.

Key Market Issues

• With Governments increasingly concerned about the strain of obesity on their nation's health and wealth high profile awareness campaigns have been orchestrated to raise awareness of health and diet.
• With the cost of heart disease an increasing burden on the global economy the World Health Organization now recommends that the most effective way to tackle heart disease is to introduce population-wide efforts to reduce risk factors through multiple economic and educational policies and programs.

Key findings from this report

• The processed snack category, which includes extruded snacks, tortillas and corn chips is the largest snack category with a value of $30.1bn in 2009.
• The highest growth category is the 'Other Savory' category which is set to enjoy a CAGR of 6% between 2009 and 2013. Growth within the 'Other Savory' category is being driven by growth in meat snacks and ethnic snacks.
• Self regulation and legislation are heavily impacting the snacks market, with manufacturers and governments alike committed to reducing salt and fat levels in snack food products.
• Governments have also sought to make consumer choice easier through rulings relating to food labeling. The impending Article 13 health claim regulation will require that all functional health claims made on snack products be substantiated with scientific evidence and this will impact on health positioned NPD.

Key questions answered

1. What is the size of the savory snacks market by region and category and what are the forecast growth rates to 2012.

2. Which emerging markets are projected to see the highest levels of growth to 2012.

3. How are government regulations and industry self regulation shaping savory snacks NPD and innovation.

Table of Contents

Innovations in Savory Snacks

Executive summary 10

Market drivers and resistors 10

Growth opportunities in snacks 11

Innovation and NPD in snacks 12

Key trends 13

Chapter 1 Introduction 16

What is this report about? 16

The snacks market defined 16

Report structure 17

Chapter 2 Market drivers and resistors 20

Summary 20

Introduction 21

Health as a market driver 23

Obesity 23

Cardiovascular disease 25

Natural choices 27

Free-from 28

Minimal processing and real ingredients 30

Premiumization - changing consumer tastes 31

Ethical awareness 32

Self regulation and legislation 34

Reducing salt and fat in snack foods in the UK 34

US 36

Substantiation of health claims 36

Labeling of trans fats 37

Chapter 3 Growth opportunities in snacks 40

Summary 40

Introduction 41

Snacks market overview 41

Value by country 42

Emerging markets 43

Value by category 44

Chapter 4 Innovation and NPD 48

Summary 48

Introduction 48

Regional analysis 49

Regional overview 49

Category analysis 51

Category overview 51

Processed snacks 53

Nuts and seeds 54

Potato chips 55

Popcorn 57

Other snacks 58

Changing positioning in snacks 59

Flavor trends 62

Chapter 5 Key trends and product examples 66

Summary 66

Introduction 67

Health 67

Better for you 68

Vegetable and fruit snacks 68

Baked snacks 70

Dehydrated snacks 70

Freeze dried snacks 71

No Trans Fats 72

Reduced salt 73

Reduced fat 75

Functional 76

Superfoods 76

Energy 79

Vitamin and mineral fortification 81

Digestive health 83

Weight control 85

Positioning products for the 'diet' market 85

Portion control 86

'Light' and 'diet' products 87

Satiety 89

Natural 91

Niche marketing of natural snack products 91

Premiumization 93

Ethnic foods 93

Japanese 93

Thai 94

Indian 95

Tex Mex 96

Super hot ingredients 97

Wasabi 97

Habanero 98

Bhut Jolokia 98

Gourmet 99

Ethical awareness 101

GM Free/Non GMO 101

Organic 102

Fairtrade 104

Animal welfare 105

Vegan and vegetarian 107

Chapter 6 Conclusions 110

10 key trends for the future 110

1. Emerging markets 111

2. Better for you 111

3. Natural 112

4. Ethnic 113

5. Super hot 113

6. Functional 114

7. GMO free 114

8. Organic 115

9. Fairtrade 115

10. Unique flavors 116

Index 117

List of Figures

Figure 2.1: Key areas of innovation by category 22

Figure 2.2: Drivers/ inhibitors of natural snacks 28

Figure 2.3: Drivers/inhibitors of ethical snacks 33

Figure 3.4: Fast growth markets snacks, by country ($m) 2005-2008 44

Figure 4.5: Share of snacks launched, by region (%), 2006-2009 49

Figure 4.6: % Share of snacks launched by category 2007-2009 51

Figure 4.7: Growth of snack product launches, 2007-2009 52

Figure 4.8: Tohato Yaki Choco Caramel Corn Bitter, Sweet Corn Snack 53

Figure 4.9: Gourmet nuts and seeds 55

Figure 4.10: Nando's Peri Peri Chips 56

Figure 4.11: Gourmet popcorn 57

Figure 4.12: Heartfield Soy Wonders, Health positioned snacks 59

Figure 5.13: Fruit and vegetable snacks 69

Figure 5.14: Baked snacks 70

Figure 5.15: Veggie Chips, Umpqua Indian Foods, US, 2009 71

Figure 5.16: Crispy Green, FruitziO, US, 2009 72

Figure 5.17: No Trans Fat, Nonni's baked pitas 73

Figure 5.18: Reduced salt snacks 74

Figure 5.19: Reduced fat snacks 76

Figure 5.20: Terra Exotic Harvest Vegetable Chips. US, 2008 78

Figure 5.21: Snacks with flaxseed 79

Figure 5.22: Golden Flake NRG? Phoenix Fury Potato Chips, US, 2007 80

Figure 5.23: Natural Energy - Supercharged Sunflower Seeds, US, 2008 81

Figure 5.24: Denroku Ukon no Kaki Pea, fortified to aid liver function, Japan, 2009 82

Figure 5.25: Smart Puffs with Probiotics, US, 2008 83

Figure 5.26: Farmer's Snack Fitness Snack, Bulgaria, 85

Figure 5.27: Kettle Foods Inc, Lightly Salted 100 Calories Potato Chips, US 2008 86

Figure 5.28: Diet brand Slim Fast. UK 2006 88

Figure 5.29: Light brand extensions adapted for snack market, Philadelphia Splendips, Europe 2007, 2008 89

Figure 5.30: Satiety Positioning; Beanitos Black Bean Chips, US, 2008 90

Figure 5.31: Natural snacks 92

Figure 5.32: Snacks with Thai flavors 94

Figure 5.33: Snacks with Indian flavors 95

Figure 5.34: Snacks with Tex Mex flavors 96

Figure 5.35: Snacks with Habanero 98

Figure 5.36: Snacks with Bhut Jolokia 99

Figure 5.37: Gourmet snacks with natural ingredients 100

Figure 5.38: Soya Tostada, GMO free, Ecuador, 2007 102

Figure 5.39: Fairtrade; Liberation Nuts 105

Figure 5.40: Shelton's free range turkey jerky 107

Figure 6.41: Ten key future trends in the snack market 110

List of Tables

Table 2.1: Obese and overweight children (5-13 year olds) in Europe and US (%), 2002-2012 24

Table 2.2: Prevalence of ADHD in seven major markets ('000), 2008 29

Table 2.3: Minimal processing claims made on new snacks launches globally (% of products with tag), 2006-2008 30

Table 3.4: Value of the snacks market, by region ($m), 2006-2012 41

Table 3.5: Snacks market value, by country ($m), 2006-2012 42

Table 3.6: Value of the snacks market, by category ($m), 2009-2013 45

Table 4.7: Top 20 tags on new snacks launches (% of products with tag), 2007-2009 60

Table 4.8: Total private label penetration and spend, ($m) in Europe, Asia Pacific and the US, by country, 2002–2012 61

Table 4.9: Top 20 flavors in new product introductions (% of snacks product launches) 2007-

2009 63

To order this report:

Snack and Sweet Industry: Innovation in Savory Snacks: Premiumization through new healthy, natural, ethical, gourmet and ethnic products

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