Rubio's Fresh Mexican Grill(R) Announces Partnership With Yowza!!(TM)

CARLSBAD, Calif., Aug. 31 /PRNewswire-FirstCall/ -- Rubio's Fresh Mexican Grill today announced the introduction of an innovative new mobile information and coupon application for its guests called Yowza!!, which is free for iPhone and iPod Touch users. Yowza!! removes the need for consumers to clip coupons or print out promotional emails because the deals are now sent direct to the user's mobile device. Rubio's guests simply show the digital mobile coupon on their iPhone or iPod Touch at the time of payment to redeem the discount on their purchase.

"Mobile couponing is convenient and easy for busy consumers," says Larry Rusinko, senior vice president of marketing for Rubio's. "The Yowza!! application allows us to quickly and efficiently reach our consumers with information and savings for Rubio's."

"A key advantage with Yowza!! is the ability to distribute relevant offers to our guests based on their location and needs in an environmentally-friendly manner." Rusinko added.

Yowza!! is available for free from Apple's App Store on iPhone and iPod Touch or by searching "Yowza!!" at www.itunes.com/appstore/ . For more information on Yowza!!, please visit www.getyowza.com.

About Rubio's(R) Restaurants, Inc.

Bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill(R). The first Rubio's was opened in 1983 in the Mission Bay community of San Diego by Ralph Rubio and his father, Ray Rubio. Rubio's is credited with introducing fish tacos to Southern California and starting a phenomenon that has spread coast to coast. In addition to chargrilled marinated chicken, lean carne asada steak, and slow-roasted pork carnitas, Rubio's menu features seafood items including grilled mahi mahi and shrimp. Guacamole and a variety of salsas and proprietary sauces are made from scratch daily, and Rubio's uses canola oil with zero grams trans fat per serving. The menu includes tacos, burritos, salads and bowls, quesadillas, HealthMex(R) offerings which are lower in fat and calories, and domestic and imported beer in most locations. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja California, a coastal state of Mexico. Headquartered in Carlsbad, California, Rubio's operates, licenses or franchises more than 190 restaurants in California, Arizona, Colorado, Utah and Nevada. More information can be found at http://www.rubios.com.

SOURCE Rubio's Restaurants, Inc.

Rubio's Restaurants, Inc.

CONTACT: Mike Pietro of Rubio's Restaurants, Inc., +1-760-602-3646,
mpietro@rubios.com

Web site: http://www.getyowza.com/
http://www.itunes.com/appstore//
http://www.rubios.com/