Clif Bar & Company Gives Protein Some Zest With New Lemon-Flavored CLIF Builder s Bar

Lemon is the first fruit flavor ever used in CLIF Builder's(TM) protein bars and one of the first lemon flavors in the category. (Photo: Business Wire)

BERKELEY, Calif.-- (BUSINESS WIRE) -- Clif Bar & Company is bringing the refreshingly tangy taste of lemon to its CLIF Builder’s? protein bar lineup. The entirely natural CLIF Builder’s Lemon bar combines 20 grams of protein from wholesome soy and nuts with a smooth-but-zesty lemon flavor.

The new Lemon CLIF Builder’s is now available at natural foods and grocery stores nationwide for a suggested retail price of $1.99. Lemon is the first fruit flavor ever used in CLIF Builder’s protein bars and one of the first lemon flavors in the category.

CLIF Builder’s protein bars are made with all-natural and organic ingredients. They use only natural protein, and are free of antibiotics, hormones and genetic modifications. In addition, CLIF Builder’s doesn’t contain trans fats or partially hydrogenated oils and is considered a low-glycemic food.

CLIF Builder’s has created an educational booklet and consumption tracking chart to help people better understand the important role protein plays in total body health and fitness. The CLIF Builder’s booklet and tracking chart are available at http://www.clifbar.com/protein/.

CLIF Builder’s is the top-selling protein bar in natural food stores.

About Clif Bar & Company

Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF? BAR energy bar, delivering Nutrition for Sustained Energy?, and LUNA?, The Whole Nutrition Bar for Women?. Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product. For more information please visit clifbar.com.

Editor’s Note: Product samples and photos are available on request.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5987769?=en

Double Forte

Brian Stevens, 415-848-8121

bstevens@double-forte.com

or

Clif Bar & Company

Dean Mayer, 510-558-7855 ext. 130

dmayer@clifbar.com