Buy More and Save at Fresh & Easy

Multi-buy discount introduced today

EL SEGUNDO, Calif., April 15 /PRNewswire/ -- With customers looking for ways to stretch their budgets, Fresh & Easy Neighborhood Market today launched a new multi-buy discount on a variety of products that will rotate every few weeks. The more customers buy, the more they can save, allowing customers to buy larger quantities for less.

"Customers are telling us they are increasingly looking for ways to stretch their budgets because times are tight," said Simon Uwins, chief marketing officer at Fresh & Easy. "Fresh & Easy's new multi-buy promotion will help customers save when they buy more, so they can feed their families for less money."

A few of the products that launched Fresh & Easy's new multi-buy promotion(1) include:

    --  fresh&easy Tea Bags, all varieties (20 Count) - Any 2 for $3
    --  fresh&easy Marinades, all flavors (12.25 fl oz) - Buy 2 Save
        50-cents
    --  fresh&easy Sliced Bacon (12 - 16 oz) - Any 2 for $6
    --  fresh&easy Sliced Bread (24 oz)  - 2 for $5
    --  fresh&easy 4 Count Apples (Fuji, Red Delicious, Granny Smith and
        Gala) - Buy 2 for $3
    --  fresh&easy non-fat and low-fat yogurt, all flavors (8 oz) - Any 6
        for $3
    --  Pampers Dry Big Packs (Sizes 3 - 5) - Any 2 for $40
    --  Cesar Dog Food - Buy 5 Save 50-cents

    

Customers now can also save 20% when they buy three or more fresh&easy prepared meals labeled with a "Buy More and Save" sticker. Fresh & Easy's prepared meals are made fresh daily in the company's kitchen, and are developed by a team headed by Fresh & Easy's Chef Mike Ainslie. Like all Fresh & Easy brand products, these meals contain no artificial colors or flavors, no added trans fats and only use preservatives when absolutely necessary.

Earlier this year, following increased customer interest, Fresh & Easy added bigger packs to stores including diapers, laundry detergent, produce, and cereals. The company also introduced larger-sized freshly prepared meals that feed four people for only $8.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com. Photos available upon request.

(1) Customers must purchase multiples as indicated to receive the discount. Single items purchased at the everyday low price.

Fresh & Easy

CONTACT: Brendan Wonnacott of Fresh & Easy, +1-916-554-3466, Cell,
+1-310-384-3833

Web site: http://www.freshandeasy.com/