Nabisco(R) Introduces Garden Harvest(R) Toasted Chips With Each Variety Containing Real Pieces Of Fruits Or Vegetables

EAST HANOVER, N.J., Aug. 13 /PRNewswire/ -- Move over potato chips, there's a new chip in town that's delicious and better for you in more ways than one! With almost two-thirds of Americans currently having a bag of potato chips in the cupboard(1), those seeking better-for-you options are sure to be pleased with the introduction today of Nabisco(R) Garden Harvest(R) Toasted Chips. With 60 percent less fat than the leading regular fried potato chips, new Garden Harvest Toasted Chips are baked with 100% whole grain and provide a good source of dietary fiber(2).

(Photo: http://www.newscom.com/cgi-bin/prnh/20070813/NYM087 )

Garden Harvest Toasted Chips are tasty triangular-shaped, crispy chips that not only satisfy the sweet or savory senses, but are also made with real pieces of fruits or vegetables, providing a half serving of fruits or vegetables in each one-ounce serving (about 16 chips).(3)

"We are excited to be introducing Garden Harvest Toasted Chips as a way to provide a great new product offering for those looking for flavorful variety in their better-for-you snacking options," said Haiyan Wang, senior brand manager of new product innovations at Kraft Foods.

Garden Harvest Toasted Chips are available in four flavorful varieties including Tomato Basil, Vegetable Medley, Apple Cinnamon and Banana. Real pieces of carrots, tomatoes, broccoli, onions, spinach and other vegetables are blended together to season the Tomato Basil and Vegetable Medley chips for a satisfying, savory snack, while the real pieces of apples and bananas in the Apple Cinnamon and Banana varieties, respectively, provide a lightly-sweet tasting option.

With zero grams of trans fat per serving, no cholesterol or saturated fat, and only 120 calories per one once serving, all Garden Harvest Toasted Chips varieties qualify for Kraft's Sensible Solution(TM) program. This portfolio includes better-for-you offerings that are perfect for people who want to snack and still stay on track with their sensible eating habits.

Available in supermarkets nationwide in the cracker aisle starting July 30, 2007, Garden Harvest Toasted Chips are available in six-ounce re-closeable bags at a suggested retail price of $2.99 each.

For more information regarding Garden Harvest Toasted Chips, including complete nutrition information for each variety and flavor, visit www.gardenharvest.com. A downloadable coupon is available from August 13, 2007 to October 27, 2007, with consumer sampling offered at nationwide Wal-Mart, Target and Wegmans stores and on Southwest Airlines during the Labor Day holiday.

About Kraft Foods

Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com.

(1) According to NPD Group, a market research firm. (2) Contains 3 grams of fiber and 4 grams or less total fat per serving. (3) Based on MyPyramid and the US Dietary Guidelines. Contact: Aarti Arora Laurie Guzzinati Edelman Kraft Foods Inc. 212-704-4472 973-503-4671 aarti.arora@edelman.com laurie.guzzinati@kraft.com

Photo: http://www.newscom.com/cgi-bin/prnh/20070813/NYM087
AP Archive: http://photoarchive.ap.org
AP PhotoExpress Network: PRN20
PRN Photo Desk, photodesk@prnewswire.com Kraft Foods

CONTACT: Aarti Arora of Edelman, +1-212-704-4472, aarti.arora@edelman.com ;
or Laurie Guzzinati of Kraft Foods Inc., +1-973-503-4671,
laurie.guzzinati@kraft.com

Web site: http://www.kraft.com/
http://www.gardenharvest.com/